Our Story

We started Nutrifam with the vision of enabling emerging CPG brands grow their customer base by expanding into CPG markets. The Indian CPG Market is valued at 4.56 lakh crore INR as of 2022 and is expected to grow at a 27% CAGR for the next 5 years. The market is currently dominated by juggernauts such as HUL, Marico, ITC and PnG. 

During the COVID pandemic, India has seen incredible innovation in the CPG sector through the emergence of multiple 100Cr INR brands. We aim to partner with these brands and empower them to grow into 1000Cr brands by navigating the fragmented supply chains of offline Kirana stores.

Our founders, Rishabh Sinha and Sagnik Mukherjee have a combined experience of over 12 years in the field of supply chain, e-commerce and CPG sales growth. The idea for Nutrifam emerged when Sagnik and Rishabh started discussing the challenges of selling products from an online marketplace to offline markets. Over multiple discussions, they found multiple problems in the current supply chain and identified a unique opportunity to create a whole new ecosystem. Through Nutrifam, they aim to connect Brands with distributors and retailers and create a sustainable ecosystem that significantly increases the convenience of establishing offline distribution in India.

Nutrifam is currently backed by the RMC Group, a 500Cr trading house who are official partners for large FMCG brands - Pratap Snacks, Paperboat and Kirti Gold oil.